It was only about a year ago that I didn’t really know what Kickstarter was.
I backed a project to turn a book series I love into an animated series, but I thought it was more for people who already had a following. Someone like me could never get a project funded.
Then I tried it.
I launched my first project, and actually managed to get it funded.
Granted, my goal was pretty low, and almost all of my funding came from family, friends, and friends of family.
But hey, it was funded.
And I learned something about Kickstarter.
I am rather enamoured with it…
Also, it’s a brilliant advertising strategy.
Marketing has always been my weakness.
I can make a good product. Sometimes I even think to myself that I make a great product.
But I struggle with saying that in a public forum. Promotion, and making sales is difficult for me. I don’t want to be a nuisance, and I don’t feel like I’m so good at sales pitches.
Kickstarter gives more direction. You have a specific amount of time, and you know that at the end of a certain number of days, you can either get moving on your product, or you need to go back to the drawing board to improve your campaign to launch again.
I’ve used other funding platforms before, such as GoFundMe. I’m not disparaging those at all, and they are useful for certain things.
But when it comes to trying to get your business moving, it seems a little dodgy to say, “Will you give me money to launch my dream? Then I don’t have to put my own money into my business. And, later on, you can buy stuff from me too…”
Kickstarter on the other hand, is more of a business model. Your backers are simply pre-ordering your product.
You have a goal to reach, which is getting your rewards out and hopefully having enough media to get more orders, and really get things to take off.
You’re not asking anyone to just give you money. They get something for their money. And something I’ve seen while looking at projects on Kickstarter is that, if you don’t have tiers that give appropriate rewards for the money, people will not back your project.
And really, at least for me, it is a better feeling for the creator to advertise and sell their product instead of asking for money time and again. Instead of feeling like people are taking pity on you, you feel that people believe in what you are selling.
I just launched my Kickstarter campaign, and it was actually really exciting for me that my first backer was someone I don’t know. And it wasn’t just a $1 sponsor. It makes me feel like I am being taken seriously. It’s funny, because I read that this would be the case. But I didn’t know how true it would really be. You can memorize all of the blogs that tell you what to do, and how you’ll feel, but it’s so much different when it is happening to you.
I’ll post some more blogs on what I learn about using Kickstarter over this campaign. I feel like this one will be different than my first, because it will not be funded only by people who know me.
I’m excited to see where it goes.
Have you tried Kickstarter? What have you learned from it? I’m always interested in advice.